Central City Brewers + Distillers is celebrating 15 years of craft beer by moving its entire core lineup of Red Racer beers from 355mL cans to 500mL tall cans—while keeping the price the same.
This isn’t just a limited time promotion, either. That’s right, 500mL for the price of 355ml, forever.
Happy friggin’ birthday!
Central City made the announcement at a press conference Tuesday afternoon, stating that, “in a time of escalating taxes and increased cost of living, Central City is taking this opportunity to thank their customers.”
“We are making this sizable move to shake things up,” said Central City president and founder Darryll Frost in a press release. “We built the Central City brewery to be as efficient as possible in order to offer great value to consumers while producing high quality, premium craft beer. This is our way of thanking our customers for the 15 years of brand loyalty as well as introducing our Red Racer brand to new beer fans.”
Starting this June, Red Racer IPA, Session IPA, Pils, Northwest Pale Ale, Super Solar IPA and all Beer League Lager products will move to 500mL cans. The Reign of Hops mixed pack will also be offered in 500mL cans, and will now include the Red Racer IPA, Session IPA, Northwest Pale Ale and Super Solar IPA.
Additional Red Racer products will follow this shift in the coming months while moving across Canada later in the year. Central City plans to have all Red Racer beers sold exclusively in 500mL cans before 2019.
Central City was named the Brewery of the Year by the Canadian Brewing Awards in 2010 and 2012.