Factory Brewing is now Craft Collective Beerworks

East Van’s Craft Collective Beerworks—formerly Factory Brewing—will be launching its own beer brands in the coming months, including Haus Lager and Spectrum Brewing Company. Contributed photo

B.C.’s first dedicated contract brewery is getting a rebrand, and a change of focus.

Factory Brewing is no longer. In it’s place, the much more pleasant-sounding Craft Collective Beerworks.

So why the rebrand? It looks like Craft Collective will be producing its own beer, while continuing to be the go-to contract brewer for the B.C. craft beer industry.

“The beer industry is changing rapidly in B.C., and it shows that craft beer drinkers are a diverse community,” said Craft Collective CEO and co-founder Andrew Harris in a press release Thursday. “It’s not enough just to simply brew one kind of beer, or to create one kind of experience under a single brand. Consumers expect a lot. They expect new experiences, and we’re here to offer that to them.”

According to the press release, when Factory launched in 2017, it also launched a separate sales agency, Craft Collective Agency, that operated as a separate business. The two companies have merged with Factory adopting the Craft Collective moniker.

“Ultimately, the Craft Collective name is more in line with our values as a company and what we’re trying to achieve,” said Richard Sehmer, Craft Collective’s managing director.

Craft Collective will be launching several of its own brands, including Haus Lager, a value craft lager, which will be available in retail locations later this month; and Spectrum Beer Co., which will focus on lighter and fruit-flavoured beers, which will launch in May. Craft Collective is also pursuing a cider and distilling licence, so look for a wider selection of products in the future.




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