Penticton’s newest craft brewery, set to open its doors early this summer, has been forced to change its name and branding as a result of a name dispute, according to a press release sent out Monday morning.
Hatchery Brewing will be changing its name to Slackwater Brewing effective immediately.
The brewery was the namesake for co-founders Liam and Kelsey Peyton’s dream brewery, imagined back in 2014 through their adventures fishing on the rivers of B.C., Washington and Oregon, paired with their love of great beer.
“We really want a brand that echoes our love of the outdoors, most specifically time spent on the water with friends, family and good beer,” said Liam in the press release. “Slackwater not only continues to reflect our love of fishing, but now also embodies more facets of our passions. The team is extremely excited to carry forward the new banner and ultimately, we know our time and resources are best spent ensuring we create the best beer and experience for our guests.
(Brewmaster), Liam Peyton (Co-Founder, General & Marketing Manager), Kelsey Peyton
(Co-Founder, Sales & Taproom Manager). Slackwater Brewing photo
Liam, who also serves as the brewery’s general manager, wouldn’t elaborate on who or what the name dispute was with, instead expressing his desire to move forward with the new brand.
“A name change at this point is disappointing, but we’re now back focused on opening our doors to welcome beer lovers far and wide into our beautiful new venue.”
Slackwater Brewing is set to open late May/early June in downtown Penticton with a 286-seat, two-storey tasting room, complete with a rooftop patio offering views of Okanagan Lake.
If you want to get a sneak peek at Slackwater’s beers, the brewery will be at this weekend’s Okanagan Fest Of Ale in Penticton pouring its What The Fog NEIPA and Serenity French-style farmhouse saison.
