Cannery helps raise $5,400 with Power Chord Pilsner charity beer

Cheque presentation (L-R): Leah Schulting, CMHA SOS Executive Director, John Ferebee, CMHA SOS Director, Dean Clarke, SOEC General Manager and RVP Spectra Venue Management, Kim Lawton, Cannery Brewing Marketing Director, Ross Thompson, Cannery Brewing Co-Owner and Head Brewer. Contributed photo

Penticton’s Cannery Brewing helped raise more than $5,400 to help support mental health with its Power Chord Pilsner charity beer.

The beer was made to celebrate the 10th anniversary of the South Okanagan Events Centre with proceeds benefitting the Canadian Mental Health Association South Okanagan Similkameen branch (CMHA SOS). As a result of the funding, CMHA SOS was able to host six free Community Talks mental health seminars around Penticton.

Power Chord Pilsner made its debut at the Penticton Vees 2018-2019 season home opener and was sold at every major concert, hockey game and event hosted at the SOEC from Sept. 29, 2018 to April 27, 2019. Power Chord Pilsner was also available at Cannery Brewing as well as select cold beer and liquor stores in Penticton and Summerland as a limited release.

“It’s very special knowing that this beer helped mark a major milestone in our community while partial proceeds from the sale of this beer helped support the great work of the Canadian Mental Health Association South Okanagan Similkameen branch and the important work they do in our community,” explained Ross Thompson, head brewer and co-owner of Cannery Brewing.


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