For the better part of three decades, beer has been as much about marketing as about the beer. And for all of craft beer’s conscious efforts to do everything differently than macro beer, the industry is still a product of […]
These Are The Nerdiest Pop Culture Craft Beer Names Ever
There is no shortage of geekiness in the craft beer world. Whether it’s a zombie-inspired beer with actual brains in it, or a not-so-subtle Star Wars reference, or even a brewery’s in-joke about an X-Files star, nerdy pop culture references are on […]
Here Are The Stories Behind Those Confounding Brewery Names
Since the dawn of beer industry, there has primarily been two ways to name a brewery. You either name it after the person brewing the beer, or you name it after the place where the beer is brewed. But with […]
Is BC's beer industry green enough?
There’s a rule of thumb in journalism: If you can write your headline as a question, then the answer is always no. “Does Star Wars: Episode LXXVII live up to expectations?” No. “Will Donald Trump win the 2016 U.S. election?” No. It’s called […]
You Should Go To Victoria Beer Week, OK?
There’s no question BC is overloaded with beer festivals. There are just too many choices for what amount essentially to the same concept: sip beer out of four-ounce tasting glasses amongst a bunch of strangers, then get drunk. They’re the […]
How the BC LDB Is Crippling Craft Brewery Cashflow
Let’s say you’ve just set up Super Soda Co. It’s the culmination of your dream to sell premium pop made with high-end ingredients. You’ve put your business plan together. After much searching, you found the perfect production space. The equipment […]
Growler Approved: The 5 Best Beers to Try This Spring
The Growler’s fifth issue is out next week at a brewery near you. In it, we’ve included the Growler Approved beers – five best brews you really ought to try this spring. Since our third issue, we’ve chosen 20 Growler […]
The Growler Volume 2 is here!
First, some good news: The Growler Vol. 2 Issue 1 is out March 1. Go grab yourself a copy! But not before reading “the bad news.” Yes, the day has come that some of you have been expecting, and that […]
Beer Wars is exactly what the beer industry needed
It’s a great moment to realize that your arms don’t flap like a flag in a windstorm when you bid someone adieu. Or when you wake up one morning to notice your man breasts are have melted appealingly into pectorals. […]
DAY IN THE LIFE OF A HUNG-OVER PROFESSIONAL
8:35: Wake up disoriented. Taste your mouth – it is a wasteland. Your head feels as though a thousand tiny lemmings are chiseling away in unison at the inside of your cranium. There it is. You’re hung-over. 8:36: Writhe between the […]