Vancouver Island Brewing has launched an online magazine celebrating the multi-faceted radness that is Island life. Called Breakwater Magazine, the site will focus on publishing local Vancouver Island stories about travel, food, drink, history and more.
“Our idea to launch Breakwater was sparked when we asked ourselves what seemed to be a simple question—‘Why are we proud to be brewing on Vancouver Island?’—and discovered there was no simple answer,” says Chris Bjerrisgaard, VIB’s head of marketing and Breakwater’s publisher. “The landscape, the weather, the wildlife, and the unfailing loyalty people have to all things Island were a few of our responses. And that’s just what we see on the surface. Realizing we wanted to explore what the Island meant to us in greater depth, the next step became obvious—work to document the Island as we see it, and share it with others.”
He says the goal is to publish articles that go a little deeper into what it means to be an Islander and “keep our finger on the pulse of what’s happening around the Island.”
“Looking ahead, you might find a guide to the most palatable gas-station coffee for those cross-Island road trips or a feature examining whether the Nanaimo bar is actually a dessert we should be proud of,” Bjerrisgard says. “Or it could be taking a look at the most interesting—and practical—contents of locals’ emergency kits (hey, if the Big One hits, you might as well be stocked with booze, too), to the history of B.C.’s most famous food truck burrito.”
Full disclosure: Rob Mangelsdorf is also a paid contributor for Breakwater.