The BC Ale Trail Launches Five Tasting Passports Throughout Metro Vancouver

Dry January is over — February is all about exploring and tasting along the BC Ale Trail.

The BC Ale Trail, in collaboration with Translink’s Dine the Line, has created Tasting Passports featuring 64 businesses in five different Metro Vancouver regions and is encouraging folks to get out and explore car-free while supporting local businesses.

The BC Ale Trail is running five different Tasting Passport promotions in Metro Vancouver during February.

Beginning February 1, beer lovers can pick up a Tasting Passport from any of the 64 participating businesses and embark on a local tasting tour, collecting stamps with a purchase. After earning six unique stamps, drop off the completed ballot at a participating business to enter to win a beer-themed Staycation prize package.

The five passports include two in the city of Vancouver, along with Port Moody’s Brewers Row, and regions on either side of the Fraser River:

North of the Fraser Ale Trail
• 11 breweries in Burnaby, Coquitlam, New Westminster and Port Coquitlam

Port Moody Ale Trail
• all six breweries located on Murray Street, AKA “Brewers Row”

South of the Fraser Ale Trail
• 14 breweries and restaurants in Delta, Richmond, Surrey and White Rock

Vancouver Brewery Creek Ale Trail
• 15 locations in Vancouver from Main Street/Mt Pleasant west to Granville Island

Yeast Vancouver Ale Trail
• 18 locations in East Vancouver

Each individual region has its own list of participating locations — mainly breweries, but also some distilleries, tap houses, and private liquor stores — and each passport has its own Staycation prize package, including accommodation, activities, and gift cards to spend on beer and meals, which one lucky entrant will win in each region. There will also be secondary prize draws, including merchandise and gift cards from participating businesses.

TransLink Bonus

TransLink, in partnership with West Coast Food, created Dine the Line to encourage visitors to explore Metro Vancouver restaurants, breweries, events and culinary experiences sustainably car-freeThe program features restaurants and craft breweries in neighbourhoods throughout Metro Vancouver.

The Tasting Passport campaigns are encouraging everyone to ride transit as they explore Metro Vancouver ale trails to collect stamps. West Coast Food has created specialized Dine the Line transit itineraries to help everyone navigate their way to the Tasting Passport locations, which can be found by following the QR code on the passports or visiting the Dine the Line website:

All five of the Tasting Passports also feature a special TransLink Bonus square. Show your Compass Card or a receipt for a TransLink ride from the same day to get a stamp in the TransLink Bonus space. This will earn you a chance to win a one-month TransLink pass and a BC Ale Trail prize pack.

For more info check out this preview blog from the BC Ale Trail.

Get out and start tasting to collect your stamps!

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